RichBarterWeb Design Rotorua, New Zealand

Rich Barter - Front End Web DeveloperI'm a Rotorua based front-end web designer

with over twelve years commercial web design experience, building websites for some of the high street’s leading retailers

With a background as a senior web developer for one of the UK’s largest eCommerce web design companies and having also worked on ‘the other side of the fence’ for the Kiwi online retailer, I have gained a valuable 360° view of running business through the web, locally and internationally. This means I know the challenges you face and can guide you through the whole web design project life-cycle from analysis through to design and development, deployment and post launch essentials such as increased search ranking and email campaigns.

I’m passionate about front-end web design & development { including HTML, CSS and Javascript } with a focus on usability, but am also proficient in building complete web solutions from scratch. I am a Shopify enthusiast and a nominated Shopify Expert.

Site built using HTML5 and CSS3

Web Design & Develpoment Work

Curently working with:

  • Mint Velvet
  • Active Adventures
  • E-Koncept
  • Nature Shop

Brands I've worked with:

  • Farrow & Ball
  • Snow & Rock
  • Burberry
  • Great Little Trading Co.
  • Habitat
  • Thomas Pink
  • Matalan
  • Warehouse
  • Oasis


I'm passionate about what I do and thrive on the challenge of

building websites to the highest possible standard

Every project is different and every company's requirements are different - there are a whole myriad of things to consider, which can be daunting. But the possibilities for a business running an effective web presence are enormous. If you're looking to update your existing website or are needing a web presence for the first time, and need some expertise to help along the way, give me a call. I promise to speak in plain English and can help you make this painless...and even fun!

  • Web Design

  • UI Design
  • Mobile Devices
  • Web Applications
  • Web Development

  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • JSON
  • Database Design
  • JSTL / JSP
  • AJAX
  • Shopify / Liquid
  • Web Standards

  • Semantic HTML
  • Accessibility
  • Cross-browser
  • Usability
  • User Experience
  • Split Testing
  • Refactoring
  • Also..

  • E-commerce
  • Team Leadership
  • Project Management
  • Web Analytics
  • Newsletter Campaigns


Linkedin :
Skype : | chat to me now!
Mobile : +64 (0)21 632230
Email :